17th October 2012, RTÉ Digital, Dublin Web Summit; As part of her conversation with Ann O’Dea – CEO of Silicon Republic – at the Dublin Web Summit, the Managing Director of RTÉ Digital, Múirne Laffan, reiterated the division’s ambition to engage, collaborate and listen to what she described as “Ireland’s vibrant and gifted technical and creative community”.
“We have exceptionally talented people working with us in RTÉ Digital, but we’re keen to reach-out to the wider technical and business community; learn from them, engage with them to augment our skill-set; and create partnerships that will help RTÉ further evolve its’ Digital strategy”, said Múirne Laffan, Managing Director, RTÉ Digital. “We are operating in an environment that is moving incredibly fast, and it is imperative we connect with those who are driving the changes and innovation in our media ecosystem, so that we continue to connect with our audiences and deliver the content they want, how and where they want it.”
Laffan encouraged anyone with a technical or creative idea to contact the RTÉ Digital team. “We’re keen to engage, and to forge relationships with the technical and creative community, who are best positioned to help us future-proof our digital offerings”, concluded Laffan. “Every idea will be evaluated; we believe there is incredible talent and ideas out there just waiting to be harnessed”. Any business or individual who wishes to contact RTÉ Digital can do so via a dedicated e-mail address Digital.firstname.lastname@example.org.
About RTÉ Digital
The division of RTÉ, responsible for leading RTÉ’s overall digital strategy was launched in May this year. A central part of RTÉ Digital’s strategy is to ensure RTÉ’s content is available wherever and whenever the audience requires. RTÉ Digital has harnessed the collective digital expertise of the organisation to bring high-quality content and services to Irish and international audiences across a range of platforms, devices and markets. In addition, RTÉ Digital manages and is developing its stable of industry-leading digital platforms and services RTÉ.ie, RTÉ Player and RTÉ News Now.
RTÉ Digital’s key priorities are to meet the needs of audiences now and in the future through innovation and technology, engagement with social media, and by playing an active role within the Digital Economy. The division also seeks to develop partnerships with industry-leading companies and organisations, in the areas of technology, design, device manufacture and content provision.