RTÉ Digital, 15th October 2012 : As part of RTÉ Digital’s strategy, RTÉ has announced a new “Late Late Show iTunes’ room”. The “room” on the iTunes store will feature the best of music from artists who performed on The Late Late Show this season which can be purchased and downloaded from the iTunes’ store – more details available on http://www.rte.ie/tv/latelate/index.html.
Launching with music from artists who have appeared on The Late Late Show so far this season, the store will be updated at the beginning of each show and will include music from that night’s guests.
Aisling McCabe, Director of Strategic Platforms and Partnerships RTÉ Digital commented, “Inherent in our Digital strategy is our focus on enabling viewers to consume RTÉ content wherever and whenever they want. Coupled with this, we recently announced as part of our RTÉ Digital launch, an extension of our merchandising and distribution business onto new platforms to drive new revenue streams. This partnership with iTunes is a new departure for RTÉ, and for the Late-Late Show, and we believe this will enhance and complement the viewing experience.”
This new store is in addition to recent announcements such as partnerships with Netflix – to provide content to over 1 million subscribers in the UK and Ireland – Samsung on their connected-tv’s, and an RTÉ Player catch-up service on UPC.
About RTÉ Digital
RTÉ Digital is responsible for leading RTÉ’s overall digital strategy. A central part of this strategy is to ensure RTÉ’s content is available wherever and whenever the audience requires. RTÉ Digital has harnessed the collective digital expertise of the organisation to bring high-quality content and services to Irish and international audiences across a range of platforms, devices and markets. In addition, RTÉ Digital manages and is developing its stable of industry-leading digital platforms and services RTÉ.ie, RTÉ Player and RTÉ News Now.
RTÉ Digital’s key priorities are to meet the needs of audiences now and in the future through innovation and technology, engagement with social media, and by playing an active role within the Digital Economy. The division also seeks to develop partnerships with industry-leading companies and organisations, in the areas of technology, design, device manufacture and content provision.