RTÉ Digital today announced in-line with RTÉ’s vision to ensure RTÉ content is available wherever and whenever the audience wants, that RTÉ Player, Ireland’s leading catch-up service*, will now be available on UPC. This is the first time RTÉ Player will be available on any cable network as an on-demand service.
From this Friday, RTÉ Player on UPC will host a selection of flagship RTÉ programmes from the previous seven days. Free of charge to over one third of homes in Dublin who have on-demand on their current UPC TV service, it will become available to the rest of UPC customers around the country throughout the summer and will reach over half a million Irish homes. In addition to RTÉ Player’s availability, RTÉ plans to launch Box sets on the UPC service over the coming months.
“This initiative is part of a number of key digital firsts for RTÉ,” said Aisling McCabe, Director of Strategic Platforms, Distribution & Partnerships, RTÉ Digital, “ It builds on the success of RTÉ Player which is already available on the web, iPhone, iPodTouch, iPad, and PS3 . Central to our strategy is to ensure audiences can enjoy RTÉ content anytime and anywhere. Our availability on UPC is another building-block in our digital strategy which expands the reach of RTÉ making it more relevant and accessible, and most importantly increases viewer choice”.
Giving audiences even more control over where and when they consume their programmes, viewers can now catch-up on a selection of their favourite content at their convenience on-demand via RTÉ Player on UPC.
Source B&A Research www.banda.ie
About RTÉ Digital
RTÉ launched their new division, RTÉ Digital on 16th May 2012 http://www.rte.ie/blogs/digital/, which is responsible for leading RTÉ’s overall digital strategy. A central part of this strategy is to ensure RTÉ’s content is available wherever and whenever the audience requires. RTÉ Digital will harness the collective digital expertise of the organisation to bring high-quality content and services to Irish and international audiences across a range of platforms, devices and markets. In addition, RTÉ Digital will continue to manage and develop its stable of industry-leading digital platforms and services such as RTÉ.ie, RTÉ Player and RTÉ News Now.