Music Thursday, 25 June 2009

Lopez halts production on Sweetface line

Actress and singer Jennifer Lopez is closing down her clothing line, Sweetface, after six years.

Women's Wear Daily reports Lopez is halting production after the Spring 2009 line which is currently on sale.

The line began in 2003 as a high-end sports and urban-wear line.

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WWD quotes a statement from the company as saying "In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view."

Lopez's JLO line is still in production.

RTÉ.ie Entertainment: Lopez - Sweetface closing down
Lopez - Sweetface closing down
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