Cloverfield made for TV, says Abrams
'Lost' creator JJ Abrams has claimed his feature film 'Cloverfield', due to be released on DVD next week in the US, is even better watched at home on a television screen.
With no star names on board - except for Abrams himself, who produced the film - 'Cloverfield' was a surprise hit in the US, taking $41m (€28m) in January, a record breaking total for an opening in the month.
Abrams told Reuters: "The thing about this movie - probably more than any I think - is that it is better on DVD than in the theatre. Because the movie is like a videotape. It lives on your TV. In many ways, it is supposed to be viewed on a (TV) monitor."
Featuring a cast of unknowns, 'Cloverfield' is a monster/disaster story set in New York, and is largely seen from the perspective of a partygoer's hand-held video camera.
Made for $25m (€19m), it benefited from cryptic marketing that sent moviegoers on a scavenger hunt to decode clues about the movie's plot, images and even its title, which was not confirmed until shortly before its release.
'Cloverfield' is released on DVD in Ireland on 9 June.
Click here for Linda McGee's review of 'Cloverfield'.
