Borat star set to make Bruno movie
With his movie debut as Borat set to dominate the box office next week, it has been reported that comedian Sacha Baron Cohen will next bring his gay fashionista character Bruno to the big screen.
The Hollywood Reporter says that the film is the subject of a bidding war among the movie studios with Universal Pictures said to have bid $42m for the worldwide rights.
Baron Cohen would produce the film with his 'Borat' production partner Jay Roach.
It is reported that Baron Cohen wants to shoot the film next summer.