New On Screen Identity for RTÉ One

EXHIBITION : HISTORY OF RTÉ

About this Item

RTÉ ONE Television launched a new on-screen identity package in November 2006. The channel commissioned a package of twelve new idents and on-screen graphics.

  • Title
    RTÉ ONE Ident Rush
  • 1st Broadcast
    03/11/2006
  • Contributor
    Neil Kenny (Director)
    Oisín Lunny (Composer)
  • Clip Duration
    00:00:19
  • Material Type
    Video
  • Clip title
    New On Screen Identity for RTÉ One
  • Extended description

    RTÉ ONE Television launched a new on-screen identity package in November 2006. A package of twelve new idents and on-screen graphics were produced. Each ident attempted to represent a different facet of Irish life in the 21st century.

    'Rush' shows a woman running up steps late for an event, a bicycle courier arriving at a door, children running to an ice cream van and a motorist trying to pass a farmer herding sheep.

  • Information

    RTÉ ONE Television launched a new on-screen identity package in November 2006. The channel received a package of twelve new idents and on-screen graphics. RTÉ's award winning promotions department created the new look with Red Bee Media, a UK based multimedia company. Abstract yet thematic, each ident aims to represent different facets of Irish life. Exploring what it means to live in Ireland in the 21st century, the 12 new idents endeavour to represent life in Ireland in all of its diversity, depicting home-life, commerce, work and play, and contrasting the urban and the manufactured with our need for nature and exploration.

    Red Bee filmed all of the new idents in Ireland using local production staff and talent. The idents were directed by Neil Kenny with music by Irish composer Oisín Lunny.

  • Local keywords
    RTÉ, Broadcasting, RTÉ ONE, Television, Branding, Children, Sheep, Farmer, Courier, Agriculture
  • Geographical coverage
    Ireland
  • Topic
    The Media
  • Publisher Broadcaster
    RTÉ
  • First broadcast channel
    RTÉ One
  • Production year
    2006
  • Country of production
    Ireland
  • Original identifier
    jbooth_rteone_rush
  • IPR restrictions
    Rights Reserved - Free Access
  • Rights terms and conditions

    Copyright RTÉ. This material may not be replicated in any form or manner without the prior express permission of RTÉ. Any form of reproduction in print, television, video, multimedia, web site or other electronic media or any form of dissemination for commercial or non-commercial use must be licensed by the RTÉ Libraries and Archives.

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    RTÉ Libraries and Archives are committed to respecting the copyright of others and have attempted to source and credit the copyright owners of all material used here. RTÉ would like to hear from any copyright owners who are not properly identified here so that the necessary corrections can be made. If you feel your copyright has not been respected please contact us.

  • Item type
    part/extract
  • Item colour
    Colour
  • Item sound
    Stereo
  • Aspect ratio
    16:9 (widescreen)
  • Language used
    English (eng)
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