Colm O’Callaghan reports on the changing patterns of commercialisation around Valentine’s Day with more and more men now receiving gifts. Mobile phone companies are also noticing an increase in text message activity on Valentine’s Day as well as a growing amount of mobile shopping.

A RTÉ News report broadcast on Valentine's Day, 2001.

Copyright RTÉ. This material may not be replicated in any form or manner without the prior express permission of RTÉ. Any form of reproduction in print, television, video, multimedia, web site or other electronic media or any form of dissemination for commercial or non-commercial use must be licensed by the RTÉ Archives.

If you wish to licence video or audio clips, still images or text, or would like further guidance please contact us.

RTÉ Archives are committed to respecting the copyright of others and have attempted to source and credit the copyright owners of all material used here. RTÉ would like to hear from any copyright owners who are not properly identified here so that the necessary corrections can be made. If you feel your copyright has not been respected please contact us.