A look behind the scenes at the 'Daily News' as an additional newspaper enters the Irish market.

Undaunted by losses at the Sunday Tribune, publisher Hugh McLaughlin is launching a new daily newspaper the 'Daily News'. The brief is simple. There is as many as one million Irish readers who go for a newspaper of showbiz, scandal and sports. These are mainly catered for by three British tabloids and this is the market the 'Daily News' wants and believes it can corner.

'Daily News' editor Jim Farrelly believes the newspaper will be different to those already on the market. It will focus on interviews and hard data based stories and try to unearth new data.

For example we won’t have long political discussion about abortion; we will interview persons who have had abortions.

Editor of 'The Irish Times' Douglas Gageby wishes the 'Daily News' and Hugh McLaughlin well. He is happy to see more jobs for journalists and another vehicle of opinion.

Tim Pat Coogan editor of 'The Irish Press' is more sceptical.

The adult comic market seems to do very well, like The Sun, The Mirror, so they are taking on a highly professional team there.

Editorial director of Jemma Publications Frank Corr believes the ‘Daily News’ has a good opportunity to take some of the market away from the British tabloid newspapers. Consumers could be attracted to a new Irish tabloid.

The Evening Herald newspaper has just gone tabloid, and is chasing the same market as the 'Daily News'. Editor Niall Hanley is not perturbed by the competition.

I can't see it succeeding on the evidence of what I know about the paper so far.

In spite of the criticism, Hugh McLaughlin remains confident and believes the Daily News will be the number two newspaper with a circulation of over 100,000. It will take over a million pounds to launch the 'Daily News' and on top of that the 'Sunday Tribune' is making a weekly loss of over £20,000. The other newspaper editors speculate on whether McLaughlin will kill off the 'Sunday Tribune' to make way for the 'Daily News'.

With just seven hours to go before the 'Daily News' is launched onto the Irish market, Jim Farrelly gives the staff of the newsroom a motivational address.

It's a historic time, it's the first time a new paper has been launched in fifty years and the eyes of the world and particularly middle Abbey Street and Burgh Quay and Westmorland Street and indeed Fleet Street are upon us.

This episode of ‘Ireland's Eye’ was first broadcast on 6 October 1982. The reporter is Nick Coffey.