An anti-graffiti scheme in Dublin sees sarcastic art reviews posted beside graffiti around the city.

The scheme is being tried out by Dublin City Council in a bid to raise public awareness about vandalism. Unsightly graffiti and tags are the main problem around the city, as regularly cleaning to remove them is a costly process. Dublin City Council would prefer to spend this money on essential services.

The anti-graffiti campaign is the brainchild of Mark Shanley and Paddy Treacy from the DDFH&B Advertising Group working on behalf of Dublin City Council. Copywriter Paddy Treacy explains the concept behind the campaign. In comparing the graffiti to gallery art they are,

Turning it on its head and ridiculing it.

Dublin City Council press officer Alan Breen says they have been overwhelmed by the social media response to the campaign.

It’s been really, really positive and people have expressed views that it is an eyesore and very, very costly to the taxpayer.

The local authority does encourage street art such as a work in progress for Culture Night on Francis Street in conjunction with Zozimus art gallery. 

Gallery Zozimus owner Vincent Kelly says street artist Fink will be giving a demonstration to

Show kids what street art can do, to get away from vandalism and to turn their spray cans into art.

An RTÉ News report broadcast on 20 September 2012. The reporter is John Kilraine.