Danny Plewman a masters student from County Kildare has been crowned the first ever Mr Ireland. The 24 year old will be representing his country in the inaugural Mr World competition in Istanbul, Turkey.

'Nationwide' reporter Mary Fanning met the new Mr Ireland at the Westbury Hotel in Dublin.  

Plewman was chosen out of 13 finalists, short-listed from an initial 700 entries to the competition. He accepts that with the title comes a lot of teasing.

Even playing rugby you know, the valuables bag comes around you know, and it’s Plewman, make-up, where’s all your jewellery, that sort of thing.

Plewman is looking forward to the Mr World competition which he thinks is more relaxed and has a better sense of camaraderie than other beauty pageants. He not phased by being judged in the swimwear category as it is no different to being on the beach.

When not being Mr Ireland, Plewman juggles his time between studying for a masters of classics at Trinity College Dublin and working in the Alias Tom clothes shop. He is rarely recognised as Mr Ireland as few people know about the competition.

Feminist groups have labelled Miss Ireland, Miss World and Miss Universe competitions as exploitation, a charge Plewman disagrees with entirely. People on the streets of Dublin have mixed opinions about the competition however, with one woman commenting

Well I don’t know if, you know, replacing cheesecake with beefcake does anybody any good.

A ‘Nationwide report by Mary Fanning broadcast on 26 January 1996.