In July 2000 German supermarket chain Lidl arrived in Ireland offering consumers an alternative to existing supermarket chains.

It's discount shopping as you've never seen it before.

The model for the store is 

No frills, cheap and convenient.

The German discount shopping giant Lidl opened seven new stores around the country in July 2000 amid claims that their arrival in Ireland would lead to a new supermarket price war.

Lidl already has 4,500 stores across Europe including eight in Northern Ireland. Lidl will offer Irish shoppers up to 800 new European food brands. 

John Crohan of Supervalu in Athlone says that the arrival of Lidl will cause a price war amongst the major supermarket chains and the smaller players. 

Reporter Ciaran Mullooly also spoke to Ernest Coltan, Manager of Lidl in Ballinasloe, County Galway, and Jim Behan of the Athlone Chamber of Commerce, to get their reactions to the arrival of the new supermarket chain.

An RTÉ News report by Ciaran Mullooly broadcast on 20 July 2000.