Westport in Co. Mayo is chosen to launch an environmental quality mark for tourist destinations.

The aim of the new initiative is to promote areas that have been deemed to have a top class environment that is well worth visiting. The three-year pilot project has received £700,000 in finance from the European Union and NASC, a partnership between Údarás na Gaeltachta, UCG and six local authorities. The areas selected for promotion were West Mayo, West Donegal, Connemara and Galway City, and the Brandon area of the Dingle peninsula. 

Sinéad Ní Mhainnín, director of the Eco Label, tells Eileen Magnier that the label will draw tourists' attention to areas of high environmental quality and indicate that the local people are aware of the importance of the environment in their area. Enda Kenny, Minister for Tourism at the time, says 

I think it's going to have the effect of bringing the more discerning visitor and the more discerning tourist, and it's very much in keeping with our objective of having quality in all that we do in the tourism area.

An RTÉ News report from 10 July 1995. The reporter is Eileen Magnier.