This 'Newsbeat' report on preparations for the 1965 general election demonstrates the different approaches taken to canvassing between urban and rural locations.

We find that the country people are more inclined to know the names of their candidates because at some time or other they may have wanted some job done.

In this excerpt from the programme, canvassers describe their techniques of door-to-door canvassing. One canvasser describes the technique in rural areas as a "social call" as in many rural locations people tend to know their local TD. More often than not canvassers are invited into people's homes for a chat and a drink. He contrasts this with canvassing in the city where a larger number of calls is made giving less time to spend with the electorate. 

While television, radio and the media offer a platform for political parties to get their political message across, local canvassing offers the opportunity to spread the name of candidates up for election. 

This Newsbeat report was broadcast on 29 March 1965.