Find a page

SubPage

RTÉ to bid for future Games rights
30 Jun 2015 09:09
RTÉ’s chances of securing rights to the Olympics from 2018-2024 are far from gone according to Martin Ross, online news editor at SportsCal.
-
Speaking to RTÉ Sport, Ross highlighted how RTÉ’s rights to London 2012 were bought from a third party - SportFive, and that a similar bargaining position will have to be taken with Eurosport/Discovery following that company’s recent acquisition of all pan-European rights for the Games.
-
“At times like this there are always stories in the mainstream press proclaiming that RTÉ or BBC are to lose the Olympic rights, when in fact that might not transpire,” said Ross.
-
“If you look back at the history of it, up until London 2012, RTÉ showing the Olympics was pretty straightforward.
-
“As they referenced in their statement last night, for Sochi 2014 and for Rio 2016, they had to negotiate with a third-party agency after the EBU lost the rights.
-
“I think for people listening, in Ireland it’s crucial to look at this now and see that they’re faced with a similar situation for 2018 to 2024, but the key difference this time around is that it’s a broadcaster, Discovery/Eurosport, that has bought the rights and not an agency, and theoretically if they want, they could build up a free-to-air platform in Ireland and showcase all the rights themselves and cut RTÉ out, albeit I don’t think that’s likely.”
-
The Olympics was made a protected event in 2009 and this legislation alone means that at least part of the Games will be broadcast on free-to-air TV in Ireland, to at least one broadcaster, a fact also highlighted by Ross.
-
“There are listed events legislated in Ireland, that means the a portion of the Games at least, has to be shown live on free-to-air TV in Ireland,” said Ross.
-
“Discovery/Eurosport, having spent €1.3bn on these rights, are not going to give up absolutely everything, and in the markets where they don’t show everything themselves on free-to-air and pay TV, they will want to give away some to free-to-air and then keep a portion for themselves, and extra for pay TV, so that they can cross-promote between the two.
-
“But as part of the deal they have signed up to make 200 hours free-to-air for the summer Olympics, and 100 hours from the Winter Olympics - that’s part of the contract.”
-
The International Olympic Committee are launching their own TV channel and Ross intimated that the deal with Discovery was fuelled by a desire to fund and run that channel through the worldwide broadcaster’s financial clout and experience.
-
“A large part of this deal is actually being driven by the IOC’s Olympic channel. They’re launching their own channel, the purpose of which is to showcase the Olympics in between the Games,” said Ross.
-
“A lot of the sports aren’t that popular in between Games time, especially, so Eurosport and Discovery are offering them all that expertise, and online streaming platforms, so that they can team up for this channel, which I must point out, isn’t likely to show live coverage of the Games in Ireland.
-
“That is part of the attraction to go with them. The other part of the attraction is that they have operations all around the world. Discovery is a huge company and they’ve signed a deal with a broadcaster that can get them into every territory and supplement that with deals with public broadcasters, which will remain key because the IOC needs that exposure. Sponsors need that exposure.
-
“So it will be a mixed model in many, many countries, but Eurosport and Discovery will look to showcase everything in some markets, where they have free-to-air operations.”
-

Where can I get RTÉ Aertel Digital?

RTÉ Aertel Digital is an enhanced digital version of the RTÉ Aertel teletext service. It functions in the same way as the analogue service, offering current news, sport and weather updates but is now more agile and easier to use.

RTÉ Aertel Digital is available on Saorview, the new free digital TV service in Ireland.
Press TEXT button on your remote to launch Aertel from RTÉ One, RTÉ Two, RTÉ News Now.