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Liverpool chief insists Reds can sign top players
03 Jul 2015 17:05
Liverpool chief executive Ian Ayre insists the club can still buy top players within the remit of their "smart and sustainable" transfer policy and a lack of Champions League football does not affect that.
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The Reds have already made considerable strides with their summer recruitment plans with six first-team signings already in place, including Hoffenheim forward Roberto Firmino, whose £29million deal will make him their second most expensive signing.
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Liverpool also remain in the hunt for Aston Villa striker Christian Benteke, although they value him at less than his release clause of £32.5m.
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Spending this year has not matched that of 12 months ago, when £110m was invested in eight players, mostly funded by the £75m sale of Luis Suarez's £75m sale to Barcelona.
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Owners Fenway Sports Group's policy is to buy younger players of potential who have a resale value and Ayre insists this is the only way to avoid the financial problems which beset the club before the Americans took over almost five years ago.
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"I stood on the Kop for many years as a fan, and like everyone else I'd love to buy all the greatest players, regardless of price," he told the League Managers' Association magazine The Manager.
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"But, as we saw under the club's previous ownership, things can all go very wrong financially; then people will hold you accountable for not running the club in the right way.
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"You can't work that way. You have to have a very detailed, thought-out plan and ensure everyone buys into it and adheres to it.
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"That is what we have been doing and will continue to do.
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"It doesn't mean we are not investing in or buying good players; we are just doing it in a smart and sustainable way.
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"We may not be competing in the Champions League this year but we are still making progress as a club and continuing to add quality to our squad.
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"We are also improving financially, which means that as we go forward with the plan we will have more resources and will be able to invest more than we have in the past."
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