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Twitter to change its homepage
10 Feb 2016 15:03
Twitter has announced a dramatic product change, saying it will recast the way it displays tweets on its homepage by customising them to individual users, instead of displaying tweets in reverse chronological order.
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The change to the timeline will appeal to advertisers by giving more prominence to tweets that advertisers pay for to promote products.
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The change comes just hours before Twitter reports fourth-quarter earnings to investors, who have been pressuring the company to increase user growth and ad revenue by making the product easier to use.
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Reports that Twitter could be changing the timeline surfaced last week, prompting laments by users tweeting with the hashtag #RIPTwitter.
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They said using a customised, or algorithmic, timeline - similar to Facebook's News Feed - meant Twitter would lose one of its signature features.
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The move to have tweets paid for by advertisers surface higher in individuals' timelines is expected to make it more likely users will respond to ads.
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