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Visa threatening to ditch FIFA
28 May 2015 13:01
Visa has told FIFA it could end its sponsorship if soccer's governing body does not act fast to restore the reputation of the game after senior officials were arrested on corruption charges.
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The statement from Visa is the strongest so far as sponsors lined up to express concern about the scandal engulfing the world's most popular sport.
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Sponsors are trying to balance the sensitivity of consumers to corruption, human rights abuses and environmental issues against their relationship with the organisation that holds the keys to a billion soccer fans worldwide.
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"Our disappointment and concern with FIFA in light of today's developments is profound," Visa said.
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"As a sponsor, we expect FIFA to take swift and immediate steps to address these issues within its organisation," it said.
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"This starts with rebuilding a culture with strong ethical practices. Should FIFA fail to do so, we have informed them that we will reassess our sponsorship," it added.
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