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UPC will rebrand as Virgin Media
28 Aug 2015 20:08
UPC has announced it will change its name to Virgin Media in Ireland.
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All operations, products and services will move to the new Virgin Media brand, with the rebranding expected to be completed this year.
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The company said the move is designed "as a platform for further growth and enhanced delivery of great customer experiences".
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UPC provides digital TV, broadband and phone services to around 500,000 customers in Ireland, however, that figure is down 3.5% from 2014.
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It is due to launch a mobile phone service later this year as part of a Mobile Virtual Network Operator agreement with Three.
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UPC is owned by Liberty Global, which acquired Britain's Virgin Media in 2013.
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In December 2014 UPC Ireland became part of the Virgin business, with UPC Ireland CEO Magnus Ternsjö now reporting to Virgin CEO Tom Mockridge.
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Mr Ternsjö said: “Introducing the Virgin Media brand to Ireland is a big investment in our business and our future."
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Virgin Media's Tom Mockridge confirmed the new brand in Ireland will have "some exciting plans in the pipeline to boost competition for consumers, which we will announce in due course".
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No structural changes are anticipated as part of the rebranding of UPC to Virgin Media.
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