Solid performance for 2fm with listener gains across the day
Thursday, 2 February 2012? Book-on-book gains for Ryan Tubridy, Colm Hayes, Larry Gogan, Rick O'Shea, Will Leahy and Dave Fanning
? Saturday success for Baz & Lucy
? 2fm unveils ambitious 12-month plan
? Station confirmed as official RTÉ Euro 2012 radio station
? Nationwide tour confirmed for Ryan Tubridy
? Major presence at festivals planned along with the return of the 2fm Dress Up for Barnardos campaign
and the hugely successful €1million-raising 2fm Toy Appeal
RTÉ 2fm today welcomed gains to key daytime shows as it announced a significant 12-month programming and promotions plan. There were gains for Tubridy, The Colm Hayes Show, Larry Gogan's Golden Hour, Rick in the Afternoon, More Music Drive with Will Leahy and The Dave Fanning Show.
The station noted the very marginal decline on Breakfast with Hector. Said station-head John McMahon: "There's some really encouraging signals in these figures. Looking at 6-month trends there's strong indications of growth. We believe in 2fm and are determined over the next 12 months to re-assert our place in the listening habits of the Irish public. We promise more action and more excitement in 2012."
He continued: "We launched a 12-point plan with media agencies this morning ahead of the JNLR figures. Results of campaigns like the 2fm Toy Appeal - which collected toys to the value of over €1 million - told us that 2fm was making real connections with real people."
Announcing highlights from the year ahead, 2fm confirmed that
. it will be RTÉ's official Euro 2012 radio station, carrying commentary from all the Irish games and going on-the-road to Poland.
. Ryan Tubridy is taking the country back with his Greet on the Street Tour- he'll be meeting the public and taking over shop windows nationwide.
. Hector will be staging a takeover of the Olympia Theatre in Dublin with 1200 guests,
. Colm Hayes will be teaming up with Jedward and Universal Ireland for a Euro 2012 charity anthem with a difference.
2fm: BOOK ON BOOK
o Best of Tubridy also up 7,000 to 54,000
o Tubridy up 1,000 to 176,000
o Baz and Lucy up 6,000 on Saturday to 78,000
o Colm Hayes up 5,000 to 140,000
o Will Leahy up 4,000 to 105,000
o Rick O'Shea up 3,000 to 116,000
o Dave Fanning (Weekdays) up 2,000 to 22,000
o Battle Axe up 2,000 to 16,000
2fm: YEAR ON YEAR
o Larry Gogan up 11,000 to 86,000
o Jenny Huston up 2,000 to 12,000