RTÉ Radio 1 announces Lyons Gold Blend Tea as new sponsor of RTÉ Radio 1's Liveline with Joe Duffy
Tuesday, 17 January 2012Lyons Tea has joined forces with RTÉ Radio 1's Liveline. The Lyons Gold Blend brand - "the richer tasting tea" - will feature as the sponsor of the country's second-most-listened-to radio show, with 398,000* listeners.
The 12 month sponsorship commenced this week and will see Lyons Gold Blend joining the ever-lively debate each weekday from 1:45pm each weekday.
Liz Finlay, Marketing Manager, Lyons Tea commented: "We are thrilled to be the new show sponsor. Lyons Tea has long been associated with the art of conversation through its 'Talk' campaigns and there is no better talker or facilitator of talk than RTE Radio 1 presenter Joe Duffy - it's the perfect pairing."
Tara Farrell, Sponsorship Manager, RTÉ Radio said: "The Lyons Tea Liveline sponsorship is a significant signing for RTÉ Radio 1. Lyons Tea, of course, is an institution, and so is Liveline. We look forward to a successful year ahead for both partners and, yes, lots of talk!"
The sponsorship package includes six sponsor credited stings per day, a 12 month presence on the Liveline home page, podcast sponsorship plus sponsorship of all Liveline Funny Friday outside broadcasts.
Lyons Gold blend is a delicious blend of the finest Kenyan, Assam and Celyon teas, making it a richer tasting tea. Lyons Gold Blend tea blend was recently awarded a coveted Gold Star at the International Great Taste Awards 2011.