RTÉ Executive Board
Group Commercial Director - Willie O'Reilly
Willie O'Reilly took up the newly created post of Group Commercial Director with RTÉ in January 2012. He has overall responsibility for the planning and development of commercial strategy and leads all of the divisional and cross-divisional Commercial staff and operations at RTÉ.
Willie was Chief Executive of Today FM from 1999 until 2011. During his time as CEO he was responsible for delivering increases in audiences and revenue while establishing Today FM as a strong brand within the Irish media landscape. He has worked in broadcasting for almost 30 years both in the private sector and in RTÉ, where he was Executive producer of The Gerry Ryan Show for a ten-year period.
As a former president of the Institute of Directors in Ireland he played a lead role establishing the institute as a leader in director education. He was also Chairman of the Independent Broadcasters of Ireland (IBI) from March 2008 to May 2010.