RTÉ Executive Board
Managing Director of RTÉ Digital - Múirne Laffan
Múirne Laffan was appointed to the RTÉ Executive Board as Managing Director of the newly formed RTÉ Digital in October 2011.
Born in Dublin, Múirne is a graduate of the College of Marketing at Dublin Institute of Technology. She started her career in advertising in London before joining McCann-Erickson Worldwide (NY), in 1991. She was part of the team that set up McCann Interactive in 1994 to drive interactive and worldwide web activity to McCann's US based clients. Múirne also was part of the leadership team that created Universal McCann, where she held the position of SVP, Director of Worldwide Clients.
Múirne returned to Ireland in 2001 to join RTÉ, first as General Manager of RTÉ Commercial Enterprises and then as Executive Director of the newly formed RTÉ Publishing. Through a period of technological change and adaptation, Múirne led the team which innovated and created a successful portfolio of brands including RTÉ News Now, RTÉ Player, RTÉ Ten and RTÉ Aertel Digital amongst others and brought RTÉ.ie to a place across platforms and countries where it reaches and satisfies sizeable diverse audiences.
In her role as MD of RTÉ Digital, Múirne now has responsibility for driving the digital strategy across RTÉ and for the delivery of on-demand content to RTÉ audiences.