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Keep Media Good marketing campaign shortlisted for major award

Keep Media Good marketing campaign shortlisted for major award

Keep Media Good, Europe’s first pan-continental marketing campaign for public service media, which launched in November 2017, has been shortlisted in the Best Social Responsibility Spots category at the PromaxBDA Europe Awards 2018, Europe’s top celebration of excellence in entertainment marketing and design.

The PromaxBDA Europe Awards honour the outstanding campaigns, spots and social media innovations from the past year that delivered audiences, turned viewers into fans, and built brands that connect with the public across the entire European continent.

The Keep Media Good campaign was the brainchild of the EBU Communications Directors Expert Group, chaired by RTÉ’s Joseph Hoban. The campaign was produced by Red Bee in association with the EBU, and strongly supported by RTÉ in development and roll-out.

BEST SOCIAL RESPONSIBILITY – PROMAX BDA 2018

DISNEY CHANNEL- EARTHDAY INTERSTITIALS (THE WALT DISNEY COMPANY)

LOCAL ELECTIONS (DANISH BROADCAST CORPORATION)

DROP YOUR CLOTHES (TV 2 DENMARK)

EUROPEAN BROADCASTING UNION – KEEP MEDIA GOOD (RED BEE)

IN THIS LIFE (AL JAZEERA)

THE BUTTERFLY EFFECT (RAI)

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This year’s PromaxBDA awards shortlist sees leaders in European public media in competition with major international commercials, such as NBC Universal, Discovery Networks, Fox and Sky.

The Keep Media Good campaign launched simultaneously in eightEuropean countries:

– Ireland [RTÉ & TG4]

– France [France Televisions]

– Portugal [RTP]

– Italy [RAI]

– Spain [TVE]

– Slovenia [RTVSLO]

– Belgium [RTBF]

– Latvia [LT]

and was subsequently adopted by Ukraine and Albania. The campaign celebrates  moments of positive impact, with over 30 powerful stories of the effect public service media has on us, our friends, families, communities and world. The Keep Media Good campaign was created by the European Broadcasting Union, an association of public service radio and TV broadcasters across Europe, working with UK agency Red Bee. The campaign enters its second phase later in 2018. www.keepmediagood.ie

The PromaxBDA Europe Awards will be presented on March 13th, 2018 in Rome, Italy. http://promaxbda.org/docs/default-source/pdfs/2018-europe-awards_finalist-guide_v3.pdf

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