RTÉ 2FM's Hector on a Breakfast Roll
25 October 2012: Successes Across Key Weekday Shows
Successes Across Key Weekday Shows
2fm gains 1 percentage point year-on-year to seven day reach
2fm gains +3,000 BoB to weekly reach while Today FM drops -1,000
Clean Sweep of Gains to Sundays on 2fm
- Breakfast Breakthrough: Hector gains yet another 8000 listeners book-on-book
- Ryan Time: Ryan Tubridy holds steady with 175,000 listeners
- Key Gains: Gains across the day for Rick O’Shea, Will Leahy, Dan Hegarty
- Weekend Wonders: More Gains for Paddy McKenna/Ruth Scott and John Clarke
• Milestone: RTÉ 2fm Weekday reach stable year on year at 11% at 410,000; weekday share is stable at 7.7%
- More Listening to 2fm: 14,000 new listeners year on year; National market-share stable at 7.7%
- 7 Day Weekly Reach: 2fm gains 1pt year-on-year to 24% (+29,000) to 852,000
RTÉ 2fm today welcomed yet another strong gain to its morning breakfast show Breakfast with Hector. The red-haired Navan man is clearly having an impact on the listening habits of the nation. The eponymous 2fm show was one of the few radio breakfast shows to make a convincing gain in this latest survey. The gain comes alongside steady listenership for Ryan Tubridy and gains of 2000 and 4,000 for Rick O’Shea and Will Leahy. The latest book comes on the heels of a clean sweep of book-on-book successes in the last book.
Said station-head John McMahon: “Last time out we had a clean sweep of book-on-book successes across the 2fm daytime schedule; we’re delighted to consolidate that success in key morning and drivetime slots.
He added: “Listeners continue to return in their thousands to 2fm.”
Commenting on other key successes John McMahon said: “Book on book Ryan Tubridy has risen 2 places to No. 6 for adults 20-44, while Hector has broken into the 20-44 Top 10, up 2 to No. 10. Will Leahy, meanwhile, has pushed into the 15-34 Top 10 at no.8, up from 11th place.”
In addition to gains for daytime shows, 2fm also welcomed some gains across the evenings and weekends. 2fm also recently confirmed major sponsorships by two leading brands, with Supermacs on the More Music Drive with Will Leahy, and Lidl Ireland confirmed as sponsor for The Colm Hayes Show.
Welcoming 2fm’s strong performance, Clare Duignan, Managing Director of RTÉ Radio said: “With 14,000 new listeners year on year, this is the fourth really encouraging book for 2fm. Hector is blazing a trail through breakfast and Ryan Tubridy is establishing a large and loyal morning audience. The listener gains and strong commercial associations across the station, along with the current 2fm Dress Up for Barnardos campaign and upcoming third 2fm Toy Appeal for St Vincent de Paul, are contributing to a real sense of optimism and energy.”
Source: JNLR/IPSOS MRBI 2012/3