Press Releases

ONLY ONE MONTH TO GO TO IRELAND'S DIGITAL SWITCHOVER

24 September 2012: One month from today the analogue television service in Ireland will be permanently shut down.

One month from today the analogue television service in Ireland will be permanently shut down. Research published today by Nielsen TAM shows that 305,000 households now have its replacement digital service, SAORVIEW. This represents an increase of 116,000 (60%) since last May. However, the figures indicate that there are still c200,000 homes who will completely lose their television services on October 24th and need to take action.*

We know from our own research that the message is certainly getting through – 70% of those surveyed know what they need to do to switch to SAORVIEW and 78% understand that not taking action in households with aerials, will result in loss of service.** It is certainly gratifying to see that there is a steady increase in uptake of the SAORVIEW service, but to anyone who hasn’t already made the switch we would encourage them to act sooner rather than later.

Mary Curtis, Director of Digital Switchover

One offering from the new digital platform that is proving to be popular is the rolling news service RTÉ News Now. 345,000 viewers tuned in to RTÉ News Now in an average week in August, the highest ever viewing figures for the channel and over double the figure for August 2011.**

With over 300,000 households already enjoying the many benefits of SAORVIEW, and time ticking away, there are no advantages to waiting. This is the last month that the analogue service will be available, after that anyone who hasn’t made the switch will be looking at a blank screen.

Mary Curtis, Director of Digital Switchover

www.rte.ie/about